
Step into any convenience store in Japan and you’l ...
- Jan. 16. 2025
As the clock strikes midnight on New Year’s Eve, Japan will welcome in the Year of the Snake. This iconic celebration is part of the ancient tradition of the “Juunishi”, the Japanese zodiac, which plays a vital role in the country’s culture. If you’re visiting Japan during the holiday season, you’ll be surrounded by Snake-themed decorations, postcards, and charms, each symbolizing the passing of time and celebrating the deeper meanings behind this powerful zodiac sign. The Snake, known for its ability to shed its skin and grow stronger, evokes themes of rebirth, renewal, and transformation, making the Year of the Snake a perfect time to start fresh and embrace change.
The Juunishi (十二支) is a 12-year cycle in which each year is represented by an animal, each with its own unique traits and cultural significance. According to Japanese legend, the animals were chosen through a race in the heavens, and the order in which they finished determined the order of the zodiac.
Animal | Japanese Name | Symbolic Traits | Years |
Rat | Nezumi | Clever and adaptable | 2020, 2008, 1996, 1984 |
Ox | Ushi | Strong and dependable | 2021, 2009, 1997, 1985 |
Tiger | Tora | Bold and fearless | 2022, 2010, 1998, 1986 |
Rabbit | Usagi | Gentle and graceful | 2023, 2011, 1999, 1987 |
Dragon | Tatsu | Powerful and charismatic | 2024, 2012, 2000, 1988 |
Snake | Hebi | Wise and intuitive | 2025, 2013, 2001, 1989 |
Horse | Uma | Energetic and free-spirited | 2026, 2014, 2002, 1990 |
Goat | Hitsuji | Artistic and empathetic | 2027, 2015, 2003, 1991 |
Monkey | Saru | Playful and resourceful | 2028, 2016, 2004, 1992 |
Rooster | Tori | Confident and diligent | 2029, 2017, 2005, 1993 |
Dog | Inu | Loyal and protective | 2030, 2018, 2006, 1994 |
Boar | Inoshishi | Brave and determined | 2031, 2019, 2007, 1995 |
During the race of the Juunishi, the Snake secured its place through its strategic move, showing qualities of intelligence, cunning, and adaptability. Known for shedding its skin and emerging renewed, the Snake symbolizes rebirth, wisdom, and transformation, making it the perfect animal to represent the start of 2025.
Celebrate 2025 by embracing Snake-inspired decorations that blend traditional motifs with modern design. These items pay tribute to the zodiac while adding a touch of elegance and symbolism to your home, making them the perfect way to mark the start of the new year.
This snake doll is a a collaboration between Chugai Toen, a ceramic craft manufacturer based in Seto City, Aichi Prefecture, and BEAMS JAPAN.
Each piece is meticulously handcrafted by skilled artisans, incorporating auspicious symbols of “good fortune” (福) into the design. The attention to detail and traditional craftsmanship bring a sense of warmth and positive energy to every Zodiac doll created.
The BEAMS JAPAN logo is subtly displayed on the back, adding a modern touch to this traditional creation, making it a perfect blend of heritage and contemporary design.
This Zodiac Mini Kokeshi was created in collaboration with Usaburo Kokeshi, a renowned traditional kokeshi doll maker from Gunma Prefecture, Japan.
ALTERNATE: Usaburo Kokeshi, a renowned traditional kokeshi doll maker from Gunma Prefecture, Japan collaborated with Nakagawa Masashichi Shoten to create these mini “kokeshi” dolls which are traditional Japanese wooden dolls.
Kokeshi dolls are known for their simple, charming design and warm, handcrafted feel. This particular mini kokeshi is shaped like a small, rounded egg, perfectly sized to fit in the palm of your hand. It features a playful snake with a tiny tongue sticking out, adding a touch of whimsy to the design.
This Papier-Mâché Zodiac Ornament was created by Nozawa Mingei, a traditional Japanese folk toy and craft workshop.
Each snake features a charming bobblehead mechanism—when touched, its head gently sways in all directions. Every piece is carefully hand-painted by skilled artisans with meticulous brushwork that adds a warm and inviting character to the ornament.
This limited-edition snake plush is a charming collectible adorned with pine, bamboo, and plum (shochikubai) embroidery, which are traditional Japanese motifs. Its playful expression, with its tongue sticking out, adds to its delightful charm.
The plush features a metal bead weight in its belly, allowing it to sit stably wherever you place it. Only 1,500 pieces are available, and they are sold exclusively in Asia. There’s also a store in Aoyama, so be sure to check it out! Don’t miss this adorable plush when you visit Japan!
The Year of the Snake offers a chance to embrace change, growth, and wisdom. Whether you’re drawn to the Snake’s symbolism or simply want to enjoy the festive spirit of the new year, these stylish decorations are a perfect way to infuse your home with transformation and elegance.